MINI has opened its first exclusive dealership in South
Africa coinciding with the brand’s 10 year anniversary. The dealership has been
named Legends @ Zambezi and can be found in Montana Tuine, east of Pretoria.
Christo Lindeque, Managing Director of Legends @ Zambesi
said that a substantial amount of time, effort and preparation was invested in
setting up the dealership. “We believe that we’ve made a sound investment,
which was largely informed by the market research we carried out. Being exclusive puts MINI in a comfortable space; out there
as a pioneer and like previous only MINI innovations will give us an edge” says
Lindeque.
“As we celebrate the 10th anniversary of the MINI brand in
South Africa, it’s great to see the birth of MINI’s first-ever local exclusive
dealership. This move, backed up by the unprecedented sales success of MINI in
2011 and the record start we’ve had to 2012, demonstrates that the next ten
years will be just as exciting for the brand” says Karen Valle, General Manager
of the MINI brand in South Africa.
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