Toyota has been named as South Africa’s top brand in the Sunday Times Top Brands Survey for 2012.
Senior Vice President of Sales and Marketing for Toyota,
Calvyn Hamman said “Despite being in a highly competitive environment, our
brand awareness is at an all-time high. And, while Toyota is still renowned for
reliability and value, our latest product offerings in the form of the YarisHSD and the immensely exciting 86 sports car have leveraged the brand’s
technology and ‘coolness’ in a way that has helped Toyota create competitive
differentiation.”
Hamman also added that “You can have the best advertising
campaign in the world, but it’s got to go hand in hand with service delivery.
Our motto at Toyota – whether at head office or dealer level – is to create
customer smiles. Clearly, South Africa’s top automotive brand has got the
balance spot on,”
The Sunday Times
Top Brands Awards is an annual event. This year’s event, commissioned by Avusa
Media, took place at Urban Tree in Kramerville. Over 400 of South Africa’s most
influential senior business people were interviewed and well as 3 500
consumers over the age of 18.
The survey evaluated overall brand familiarity, user
experience, non-user perception, and actual brand presence in the South African
market. The combined results of these aspects delivered the winning brands in
38 consumer categories, and 13 business sector categories.
News Source: Toyota
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